diff --git a/content/posts-sources.json b/content/posts-sources.json
index 133adf6..a5915d1 100644
--- a/content/posts-sources.json
+++ b/content/posts-sources.json
@@ -15,8 +15,9 @@
     "Match is on the full 'name@instance' form, case-insensitive.",
     "",
     "Note that `username` is the account the API is queried for, and nothing",
-    "links to it. The account itself is not advertised anywhere on the site —",
-    "only the individual posts, each linking to its own thread."
+    "on the posts page links to it — only the individual posts, each linking",
+    "to its own thread. The one place the site names the account is the About",
+    "page's Person JSON-LD, which claims it as a personal profile (sameAs)."
   ],
 
   "username": "TheMightyCat",
diff --git a/server/implementations/main.cpp b/server/implementations/main.cpp
index 4dc24d6..2634889 100644
--- a/server/implementations/main.cpp
+++ b/server/implementations/main.cpp
@@ -422,25 +422,34 @@ void RunMoneySelfTest() {
             Check(pr.warranty.find("TODO") == std::string::npos && pr.warranty.size() > 100,
                   "content: warranty is written, not a placeholder");
             // The product page's schema.org record must parse with our own
-            // JSON parser and carry one offer per colour — the offers are
-            // built from the same integers the checkout charges.
+            // JSON parser and carry one variant Product per colour, each
+            // with its ONE offer — built from the same integers the
+            // checkout charges.
             {
                 auto pp = Views::RenderProduct(pr, Rates{});
                 auto ld = Json::Parse(pp.meta.jsonLd);
-                bool offersOk = false;
+                bool variantsOk = false;
                 if (ld && ld->IsObject()) {
-                    if (const Json::Value* o = ld->Find("offers"); o && o->IsArray()) {
-                        offersOk = o->array.size() == pr.variants.size();
+                    if (const Json::Value* v = ld->Find("hasVariant");
+                        v && v->IsArray() && v->array.size() == pr.variants.size()) {
+                        variantsOk = true;
+                        for (const Json::Value& node : v->array) {
+                            const Json::Value* o = node.Find("offers");
+                            variantsOk = variantsOk && node.Str("@type") == "Product"
+                                         && o && o->IsObject();
+                        }
                     }
                 }
-                Check(ld && ld->IsObject() && ld->Str("@type") == "Product" && offersOk,
-                      "schema: product JSON-LD parses, one offer per variant");
-                // Merchant-grade fields: shipping, returns, brand, sku — what
-                // Merchant Center's website-crawl feed reads at launch.
+                Check(ld && ld->IsObject() && ld->Str("@type") == "ProductGroup" && variantsOk,
+                      "schema: product JSON-LD parses, one variant per colour");
+                // Merchant-grade fields: shipping, returns, sku, group id —
+                // what Merchant Center's website-crawl feed reads at launch
+                // (productGroupID is its item_group_id).
                 Check(pp.meta.jsonLd.find("OfferShippingDetails") != std::string::npos
                           && pp.meta.jsonLd.find("MerchantReturnPolicy") != std::string::npos
-                          && pp.meta.jsonLd.find("\"sku\"") != std::string::npos,
-                      "schema: offers carry shipping, returns and sku");
+                          && pp.meta.jsonLd.find("\"sku\"") != std::string::npos
+                          && pp.meta.jsonLd.find("\"productGroupID\"") != std::string::npos,
+                      "schema: variants carry shipping, returns, sku and group id");
             }
         }
         Check(!Content::Projects().empty(), "content: projects present");
@@ -453,6 +462,86 @@ void RunMoneySelfTest() {
         Check(!Content::Demos().empty(), "content: demos present");
     }
 
+    // ── the identity graph ────────────────────────────────────────────
+    // "Catcrafts" is two common words with no space, so it competes with a
+    // decade of kids' craft blogs, Etsy and a Minecraft server on the
+    // singular domain. The way out is not prose: it is one registered entity
+    // that every page points at by @id. Those joins are worth asserting
+    // because breaking one is silent — a typo'd @id still renders, still
+    // validates as JSON-LD, and still splits the graph back into three
+    // same-named strangers, which is the exact failure this markup exists to
+    // prevent.
+    {
+        constexpr std::string_view kOrgId = "https://catcrafts.net/#organization";
+
+        auto home = Views::RenderHome(Content::Projects(), std::span<const Post>{});
+        auto ld = Json::Parse(home.meta.jsonLd);
+        const Json::Value* org = nullptr;
+        const Json::Value* site = nullptr;
+        if (ld && ld->IsObject()) {
+            if (const Json::Value* g = ld->Find("@graph"); g && g->IsArray()) {
+                for (const Json::Value& node : g->array) {
+                    if (node.Str("@type") == "Organization") org = &node;
+                    if (node.Str("@type") == "WebSite")      site = &node;
+                }
+            }
+        }
+        Check(org && site, "schema: home graph parses, carries Organization and WebSite");
+
+        if (org && site) {
+            Check(org->Str("@id") == kOrgId, "schema: organization node is identified");
+            Check(site->Str("@id") == "https://catcrafts.net/#website",
+                  "schema: website node is identified");
+            // The join that makes two nodes one entity rather than two.
+            const Json::Value* publisher = site->Find("publisher");
+            Check(publisher && publisher->IsObject() && publisher->Str("@id") == kOrgId,
+                  "schema: website is published by the organization node");
+            // The navigational query "catcrafts" is answered from the site
+            // entity, so the spellings people type belong on it.
+            const Json::Value* alt = site->Find("alternateName");
+            Check(alt && alt->IsArray() && !alt->array.empty(),
+                  "schema: website carries the spellings people type");
+
+            // Registry numbers, typed. These are the part no name-twin can
+            // produce — each one is checkable against a public register,
+            // which also means a wrong value is worse than no value.
+            bool kvk = false, vat = false, eori = false;
+            if (const Json::Value* ids = org->Find("identifier"); ids && ids->IsArray()) {
+                for (const Json::Value& id : ids->array) {
+                    if (id.Str("propertyID") == "KVK")  kvk  = id.Str("value") == "78437059";
+                    if (id.Str("propertyID") == "VAT")  vat  = id.Str("value") == "NL003329281B38";
+                    if (id.Str("propertyID") == "EORI") eori = id.Str("value") == "NL1900095326";
+                }
+            }
+            Check(kvk && vat && eori, "schema: KVK, VAT and EORI present and exact");
+
+            // The name-twin guard. "Cat Crafts" with a space is the generic
+            // craft phrase owned by everyone else; claiming it as an alternate
+            // name argues for merging this entity into the corpus it needs to
+            // stay distinct from.
+            Check(home.meta.jsonLd.find("Cat Crafts") == std::string::npos,
+                  "schema: the spaced generic is not claimed as a brand name");
+        }
+
+        // Cross-page joins: both must name the SAME @id the home page defines.
+        auto about = Views::RenderAbout(Content::AboutPage());
+        Check(about.meta.jsonLd.find(kOrgId) != std::string::npos,
+              "schema: about joins the founder to the organization node");
+        if (!Content::Products().empty()) {
+            auto pp = Views::RenderProduct(Content::Products()[0], Rates{});
+            Check(pp.meta.jsonLd.find(kOrgId) != std::string::npos,
+                  "schema: offers are sold by the organization node");
+        }
+
+        // The person join, same mechanism in the other direction: home's
+        // founder and about's mainEntity must name one Person node, or "who
+        // founded Catcrafts" splits into two same-named strangers too.
+        constexpr std::string_view kPersonId = "https://catcrafts.net/about#person";
+        Check(home.meta.jsonLd.find(kPersonId) != std::string::npos
+                  && about.meta.jsonLd.find(kPersonId) != std::string::npos,
+              "schema: founder and about name one Person node");
+    }
+
     // ── the Sendcloud response parser ─────────────────────────────────
     {
         const auto table = Server::ParseSendcloudMethods(R"({"shipping_methods":[
diff --git a/shared/interfaces/Catcrafts.Shared-Model.cppm b/shared/interfaces/Catcrafts.Shared-Model.cppm
index 0adb8a7..a395d39 100644
--- a/shared/interfaces/Catcrafts.Shared-Model.cppm
+++ b/shared/interfaces/Catcrafts.Shared-Model.cppm
@@ -111,9 +111,15 @@ export struct PageMeta {
     // schema.org JSON-LD for this page, already serialized. Emitted verbatim
     // inside <script type="application/ld+json"> — inert data, not code, so
     // it does not count against the shop pages' one-executable-script rule.
-    // Set by RenderHome (Organization: who Catcrafts is, versus the two
-    // name-twins) and RenderProduct (Product: what is sold, at which prices —
-    // the same integers the checkout charges).
+    // Set by RenderHome (an @graph of Organization + WebSite: who Catcrafts is
+    // and what this domain is, versus the two name-twins), RenderAbout
+    // (ProfilePage: who the founder is), RenderShop (ItemList: which product
+    // pages exist) and RenderProduct (ProductGroup: what is sold, per colour,
+    // at which prices — the same integers the checkout charges). About and
+    // the offers reference the home page's Organization by @id rather than
+    // restating it — and home's founder references about's Person the same
+    // way — so every page describes one entity; see the identity graph in
+    // RenderHome for why that join carries the weight it does.
     std::string jsonLd;
 };
 
diff --git a/shared/interfaces/Catcrafts.Shared-Views.cppm b/shared/interfaces/Catcrafts.Shared-Views.cppm
index 5dc6270..c04388c 100644
--- a/shared/interfaces/Catcrafts.Shared-Views.cppm
+++ b/shared/interfaces/Catcrafts.Shared-Views.cppm
@@ -151,6 +151,11 @@ std::string JsonStr(std::string_view s) {
             case '\n': out += "\\n";  break;
             case '\r': out += "\\r";  break;
             case '\t': out += "\\t";  break;
+            // '<' so "</script>" can never appear inside the ld+json block:
+            // the HTML parser ends a <script> at that byte sequence wherever
+            // it sits, string literal or not. < is the same character to
+            // every JSON consumer and invisible to the HTML parser.
+            case '<':  out += "\\u003c"; break;
             default:
                 if (static_cast<unsigned char>(c) < 0x20) {
                     out += std::format("\\u{:04x}", static_cast<unsigned char>(c));
@@ -233,20 +238,56 @@ export RenderedPage RenderHome(std::span<const Project> projects,
         "the benefit of everyone. The goal: a real alternative to big tech "
         "that anyone can use, not just Linux nerds.";
     page.meta.canonical = "/";
-    // The identity record: name, registered VAT identity and the Forgejo
-    // profile separate this Catcrafts from the name-twins by type and by
-    // registration, not just by prose. All literal — nothing user-supplied.
+    // The identity record: name, registered identity and the Forgejo profile
+    // separate this Catcrafts from the name-twins by type and by registration,
+    // not just by prose. All literal — nothing user-supplied.
+    //
+    // Two nodes in a @graph rather than one bare Organization, joined by @id:
+    //
+    //   #organization — who the company is. Referenced by @id from the other
+    //     pages (about's worksFor, the shop's seller) so every page describes
+    //     ONE entity instead of three same-named copies that a consumer has
+    //     to guess are the same. That guess is exactly what goes wrong with a
+    //     name this generic.
+    //   #website — what this domain is. The navigational query "catcrafts" is
+    //     answered from the site entity, not the company entity, and it is
+    //     where name/alternateName are read for it. Without this node there
+    //     is nothing here typed as the thing being searched for.
+    //
+    // alternateName carries the spellings people actually type. The one
+    // spelling deliberately absent is "Cat Crafts" with a space: that is the
+    // generic craft phrase owned by Etsy, Pinterest and a decade of kids'
+    // craft blogs, and claiming it would argue for merging this entity into
+    // the corpus it needs to stay distinct from.
+    //
+    // identifier restates KVK/VAT/EORI as typed PropertyValues. vatID stays
+    // as well — it is the property Google documents — but the registry
+    // numbers are the part no name-twin can produce, and a Minecraft server
+    // and a cat charity cannot: they are checkable against a public register.
     page.meta.jsonLd =
-        R"({"@context":"https://schema.org","@type":"Organization",)"
-        R"("name":"Catcrafts","url":"https://catcrafts.net/",)"
+        R"({"@context":"https://schema.org","@graph":[)"
+        R"({"@type":"Organization","@id":"https://catcrafts.net/#organization",)"
+        R"("name":"Catcrafts","alternateName":["Catcrafts.net","CatCrafts"],)"
+        R"("url":"https://catcrafts.net/",)"
         R"("logo":"https://catcrafts.net/favicon.svg",)"
         R"("email":"info@catcrafts.net","vatID":"NL003329281B38",)"
-        R"("founder":{"@type":"Person","name":"Jorijn van der Graaf",)"
-        R"("url":"https://catcrafts.net/about"},)"
+        R"("identifier":[)"
+        R"({"@type":"PropertyValue","propertyID":"KVK","value":"78437059"},)"
+        R"({"@type":"PropertyValue","propertyID":"VAT","value":"NL003329281B38"},)"
+        R"({"@type":"PropertyValue","propertyID":"EORI","value":"NL1900095326"}],)"
+        // The founder is a reference, exactly like the org: the Person node's
+        // full definition lives on /about under this @id, so both pages talk
+        // about ONE person — the same join, for the same reason.
+        R"("founder":{"@type":"Person","@id":"https://catcrafts.net/about#person",)"
+        R"("name":"Jorijn van der Graaf","url":"https://catcrafts.net/about"},)"
         R"("description":"Catcrafts makes accessible, open-source software and hardware: )"
         R"(the Crafter C++ suite, the imsd IMS/VoLTE implementation, and Fairphone 6 )"
         R"(handsets sold with postmarketOS preinstalled.",)"
-        R"("sameAs":["https://forgejo.catcrafts.net/Catcrafts/"]})";
+        R"("sameAs":["https://forgejo.catcrafts.net/Catcrafts/"]},)"
+        R"({"@type":"WebSite","@id":"https://catcrafts.net/#website",)"
+        R"("name":"Catcrafts","alternateName":["Catcrafts.net","CatCrafts"],)"
+        R"("url":"https://catcrafts.net/","inLanguage":"en",)"
+        R"("publisher":{"@id":"https://catcrafts.net/#organization"}}]})";
     page.main = std::move(main);
     return page;
 }
@@ -481,6 +522,27 @@ export RenderedPage RenderShop(std::span<const Product> products, const Rates& r
         "stack Catcrafts maintains.";
     page.meta.canonical = "/shop";
     page.meta.geoPriceHint = true;
+    // The category page as typed data: an ItemList naming each product page.
+    // This is the shape crawlers read a listing page in, and it makes every
+    // product URL discoverable from markup instead of from anchor-parsing.
+    // Deliberately just position/name/url — the prices and offers live in
+    // each product page's own record, which is their single source of truth.
+    {
+        std::string items;
+        for (std::size_t i = 0; i < products.size(); ++i) {
+            if (!items.empty()) items += ',';
+            items += std::format(
+                R"({{"@type":"ListItem","position":{},"name":{},"url":{}}})",
+                i + 1, JsonStr(products[i].name),
+                JsonStr("https://catcrafts.net/shop/" + products[i].slug));
+        }
+        if (!items.empty()) {
+            page.meta.jsonLd = std::format(
+                R"({{"@context":"https://schema.org","@type":"ItemList",)"
+                R"("itemListElement":[{}]}})",
+                items);
+        }
+    }
     page.main = Format(
         R"(<header class="page-header">)"
         R"(<h1 class="page-header__title">Shop</h1>)"
@@ -695,17 +757,22 @@ export RenderedPage RenderProduct(const Product& product,
     page.meta.ogImage = product.image;
     page.meta.geoPriceHint = true;
 
-    // The commercial record: one Offer per variant, prices from the same
-    // integers the checkout charges — this markup can never advertise a
-    // number the shop doesn't honour. Availability tracks the status field,
-    // so launch day flips PreOrder to InStock with no edit here.
+    // The commercial record: a ProductGroup with one variant Product per
+    // colour, each carrying its ONE offer, prices from the same integers the
+    // checkout charges — this markup can never advertise a number the shop
+    // doesn't honour. A group rather than one Product with three priced
+    // offers, because multiple offers on a product read as multiple sellers
+    // of the same thing, and which price gets quoted is then the consumer's
+    // guess; as variants, each colour owns its price. Availability tracks
+    // the status field, so launch day flips PreOrder to InStock with no edit
+    // here.
     //
     // Merchant-grade: each offer also carries shippingDetails and a return
     // policy, which is what Google Merchant Center's website-crawl feed needs
-    // to list the product without a CSV in sight. Shipping uses the STATIC
-    // zone rates on purpose: the checkout charges live carrier rates, which
-    // run at or below the zone fallbacks — a listing may overstate shipping,
-    // never understate it.
+    // to list the product without a CSV in sight — productGroupID is what it
+    // maps to item_group_id. Shipping uses the STATIC zone rates on purpose:
+    // the checkout charges live carrier rates, which run at or below the
+    // zone fallbacks — a listing may overstate shipping, never understate it.
     {
         const std::string productUrl = "https://catcrafts.net/shop/" + product.slug;
         std::string_view availability =
@@ -765,39 +832,68 @@ export RenderedPage RenderProduct(const Product& product,
 
         const std::string offerTail = std::format(
             R"("availability":"{}","itemCondition":"https://schema.org/NewCondition",)"
-            R"("url":{},"seller":{{"@type":"Organization","name":"Catcrafts"}},)"
+            // Same @id as the home page's Organization: the seller of these
+            // offers is the KVK-registered company, and joining the nodes is
+            // what carries that registration onto the offer instead of
+            // leaving a bare name a consumer has to resolve by string match.
+            R"("url":{},"seller":{{"@id":"https://catcrafts.net/#organization",)"
+            R"("@type":"Organization","name":"Catcrafts"}},)"
             R"("shippingDetails":{},"hasMerchantReturnPolicy":{}}})",
             availability, JsonStr(productUrl), shippingDetails, returnPolicy);
 
-        std::string offers;
-        for (const Variant& v : product.variants) {
-            if (!offers.empty()) offers += ',';
-            offers += std::format(
-                R"({{"@type":"Offer","name":{},"sku":{},"price":{},"priceCurrency":"EUR",)",
-                JsonStr(v.label), JsonStr(product.slug + "-" + v.slug),
-                JsonStr(Money::FormatMinor(v.priceInclMinor)));
-            offers += offerTail;
-        }
-        // A variantless product still gets its one offer from the base price.
-        if (offers.empty() && product.priceInclMinor > 0) {
-            offers += std::format(
-                R"({{"@type":"Offer","sku":{},"price":{},"priceCurrency":"EUR",)",
-                JsonStr(product.slug),
-                JsonStr(Money::FormatMinor(product.priceInclMinor)));
-            offers += offerTail;
-        }
         const std::string brand = product.brand.empty()
             ? std::string{}
             : std::format(R"("brand":{{"@type":"Brand","name":{}}},)",
                           JsonStr(product.brand));
-        page.meta.jsonLd = std::format(
-            R"({{"@context":"https://schema.org","@type":"Product",)"
-            R"("name":{},{}"description":{},"image":{},"url":{},"offers":[{}]}})",
-            JsonStr(product.name), brand, JsonStr(product.tagline),
-            JsonStr(product.image.empty()
-                        ? std::string{}
-                        : "https://catcrafts.net" + product.image),
-            JsonStr(productUrl), offers);
+        // Omitted entirely when there is no photo: "image":"" is not an
+        // absent image, it is a broken claim about one.
+        const std::string image = product.image.empty()
+            ? std::string{}
+            : std::format(R"("image":{},)",
+                          JsonStr("https://catcrafts.net" + product.image));
+
+        if (product.variants.size() > 1) {
+            // Shared facts (brand, description, image) sit on the group and
+            // are inherited; each variant states only what varies — colour,
+            // sku, price — plus the offer terms every colour shares.
+            std::string variantNodes;
+            for (const Variant& v : product.variants) {
+                if (!variantNodes.empty()) variantNodes += ',';
+                variantNodes += std::format(
+                    R"({{"@type":"Product","name":{},"sku":{},"color":{},)"
+                    R"("offers":{{"@type":"Offer","price":{},"priceCurrency":"EUR",)",
+                    JsonStr(product.name + " — " + v.label),
+                    JsonStr(product.slug + "-" + v.slug),
+                    JsonStr(v.label),
+                    JsonStr(Money::FormatMinor(v.priceInclMinor)));
+                variantNodes += offerTail;  // closes the Offer
+                variantNodes += '}';        // closes the variant Product
+            }
+            page.meta.jsonLd = std::format(
+                R"({{"@context":"https://schema.org","@type":"ProductGroup",)"
+                R"("name":{},{}"description":{},{}"url":{},)"
+                R"("productGroupID":{},"variesBy":["https://schema.org/color"],)"
+                R"("hasVariant":[{}]}})",
+                JsonStr(product.name), brand, JsonStr(product.tagline), image,
+                JsonStr(productUrl), JsonStr(product.slug), variantNodes);
+        } else {
+            // No colour choice, no group: a plain Product with its one offer.
+            const std::string sku = product.variants.empty()
+                ? product.slug
+                : product.slug + "-" + product.variants[0].slug;
+            std::string offer;
+            if (product.priceInclMinor > 0) {
+                offer = std::format(
+                    R"(,"offers":{{"@type":"Offer","price":{},"priceCurrency":"EUR",)",
+                    JsonStr(Money::FormatMinor(product.priceInclMinor)));
+                offer += offerTail;
+            }
+            page.meta.jsonLd = std::format(
+                R"({{"@context":"https://schema.org","@type":"Product",)"
+                R"("name":{},{}"description":{},{}"url":{},"sku":{}{}}})",
+                JsonStr(product.name), brand, JsonStr(product.tagline), image,
+                JsonStr(productUrl), JsonStr(sku), offer);
+        }
     }
 
     SafeHtml media = product.image.empty() ? SafeHtml{} : Format(
@@ -1048,13 +1144,40 @@ export RenderedPage RenderAbout(const LegalPage& about) {
     page.meta.title = "About — Catcrafts";
     page.meta.description = about.lede;
     page.meta.canonical = "/about";
-    page.meta.jsonLd =
-        R"({"@context":"https://schema.org","@type":"ProfilePage","mainEntity":{)"
-        R"("@type":"Person","name":"Jorijn van der Graaf","alternateName":"TheMightyCat",)"
-        R"("url":"https://catcrafts.net/about","nationality":"NL",)"
-        R"("worksFor":{"@type":"Organization","name":"Catcrafts","url":"https://catcrafts.net/"},)"
+    // dateModified is real metadata, not decoration: profile-page consumers
+    // read it to judge freshness, and the content already tracks the date.
+    page.meta.jsonLd = std::format(
+        R"({{"@context":"https://schema.org","@type":"ProfilePage","dateModified":{},)"
+        R"("mainEntity":{{)"
+        // This @id is the Person node's canonical home; the home page's
+        // founder property references it rather than redefining the person —
+        // the identical join the Organization gets, for the identical reason.
+        R"("@type":"Person","@id":"https://catcrafts.net/about#person",)"
+        R"("name":"Jorijn van der Graaf","alternateName":"TheMightyCat",)"
+        R"("url":"https://catcrafts.net/about",)"
+        // A typed Country, not the bare string "NL": nationality expects a
+        // Country, and a two-letter string reads as a name, not a code.
+        R"("nationality":{{"@type":"Country","name":"Netherlands"}},)"
+        // @id, not just name+url: this is the same node the home page defines
+        // in full, and saying so is what makes "Jorijn van der Graaf works for
+        // Catcrafts" and "Catcrafts is KVK 78437059" one fact about one
+        // company rather than two unlinked claims. Name and url stay so the
+        // page still stands alone for a consumer that never fetches the home.
+        R"("worksFor":{{"@id":"https://catcrafts.net/#organization",)"
+        R"("@type":"Organization","name":"Catcrafts","url":"https://catcrafts.net/"}},)"
+        // Only personal profiles. The Forgejo /Catcrafts/ org namespace is
+        // the COMPANY's profile — the home page's Organization claims it —
+        // and sameAs on two different entities asserts they are the same
+        // thing, which is the exact confusion this graph exists to prevent.
+        // The person's own Forgejo account is listed instead; the company
+        // one is reached through worksFor, not by claiming it. The ani.social
+        // account is the one the posts page's threads are fetched from —
+        // this line is the ONE place the site names it (posts-sources.json
+        // explains why the posts page itself never does).
         R"("sameAs":["https://invent.kde.org/themightycat",)"
-        R"("https://forgejo.catcrafts.net/Catcrafts/"]}})";
+        R"("https://forgejo.catcrafts.net/jorijnvdgraaf",)"
+        R"("https://ani.social/u/TheMightyCat"]}}}})",
+        JsonStr(about.updated));
     page.main = Format(
         R"(<header class="page-header">)"
         R"(<h1 class="page-header__title">{}</h1>)"
diff --git a/tools/e2e.sh b/tools/e2e.sh
index 29ea754..1209b37 100755
--- a/tools/e2e.sh
+++ b/tools/e2e.sh
@@ -201,15 +201,24 @@ extract_ld() {
         | grep -o '<script type="application/ld+json">[^<]*' \
         | sed 's/^<script type="application\/ld+json">//'
 }
-if extract_ld / | jq -e '."@type" == "Organization" and .vatID == "NL003329281B38"' >/dev/null 2>&1; then
+# The home record is an @graph (Organization + WebSite joined by @id); the
+# org node inside it must carry the registered identity.
+if extract_ld / | jq -e '[."@graph"[]? | select(."@type" == "Organization" and .vatID == "NL003329281B38")] | length == 1' >/dev/null 2>&1; then
     ok "home Organization schema parses and carries the VAT identity"
 else
     bad "Organization schema" "missing, unparseable, or wrong identity"
 fi
-if extract_ld /shop/fp6-pmos | jq -e '."@type" == "Product" and (.offers | length) == 3' >/dev/null 2>&1; then
-    ok "product schema parses with one offer per colour"
+# Variants are a ProductGroup: one variant Product per colour, each with its
+# own single offer — not one Product with three prices.
+if extract_ld /shop/fp6-pmos | jq -e '."@type" == "ProductGroup" and (.hasVariant | length) == 3 and ([.hasVariant[].offers] | length) == 3' >/dev/null 2>&1; then
+    ok "product schema parses with one variant (and offer) per colour"
 else
-    bad "Product schema" "missing, unparseable, or wrong offer count"
+    bad "ProductGroup schema" "missing, unparseable, or wrong variant count"
+fi
+if extract_ld /shop | jq -e '."@type" == "ItemList" and (.itemListElement | length) >= 1' >/dev/null 2>&1; then
+    ok "shop index carries an ItemList of the product pages"
+else
+    bad "shop ItemList" "missing or unparseable"
 fi
 body_has /shop/fp6-pmos '"price":"563.30"' "schema price is the checkout integer"
 # Merchant-grade offer fields: what Merchant Center's website-crawl feed
@@ -219,10 +228,10 @@ body_has /shop/fp6-pmos 'OfferShippingDetails'      "offers carry shipping detai
 body_has /shop/fp6-pmos 'MerchantReturnPolicy'      "offers carry a return policy"
 body_has /shop/fp6-pmos '"sku":"fp6-pmos-green"'    "offers carry per-variant skus"
 body_has /shop/fp6-pmos '"brand":{"@type":"Brand","name":"Fairphone"}' "product carries the hardware brand"
-if extract_ld /shop/fp6-pmos | jq -e '.offers[0].shippingDetails | length == 3' >/dev/null 2>&1; then
+if extract_ld /shop/fp6-pmos | jq -e '.hasVariant[0].offers.shippingDetails | length == 3' >/dev/null 2>&1; then
     ok "shipping details cover all three zones"
 else
-    bad "shipping zones" "expected NL + EU + world tiers in the first offer"
+    bad "shipping zones" "expected NL + EU + world tiers in the first variant's offer"
 fi
 if [ "$SHOP_OPEN" = 1 ]; then
     body_has /shop/fp6-pmos 'schema.org/InStock'  "open shop maps to InStock availability"